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The Team

Peter Lutrell

Peter Luttrell


Chief Executive Officer, President
peter@3jane.com

 

Prior to co-founding 3jane Mr. Luttrell held the position of CTO / Senior Vice President, Engineering at one of the entertainment industries largest and most prominent Internet ventures managing a team of 50 engineers and IT professionals. During his tenure he was responsible for the architecture and design of the streaming media infrastructure that went on to become the industry standard. He was responsible for the award of a high level patent and helped the technology investment group raise $38M in strategic technical financing from Microsoft, Dell and Exodus. Working with the sales team he helped earn over $11M in advertising pre-sales from Ford, Pepsi, Dell, Microsoft and Penzoil based on a demonstration product he built. After helping to recruit the executive management team in 1999 Mr. Luttrell left the company to strike out on his own. Prior, Mr. Luttrell was Technical Director for Cow Design, inc., the award winning branding and design firm in Santa Monica where he was responsible for the engineering and technology departments and the architecture of sites for Fortune 500 companies including Champion Paper, Tetrapack, Kahlua, Unocal and Sun Microsystems. Mr. Luttrell and his team were awarded the Clio Award in the Interactive category for The Whole Truth Anti-Smoking website commissioned by the State of Florida. He has also served as lead programmer, technical director, site producer and consultant for many award winning entertainment internet projects for The Jim Henson Company, Absolut Vodka, HBO, Microsoft, Disney, Imagine Entertainment and many others. His background is in both systems engineering and software development, building one of the first Internet Service Providers in California, delivering turnkey ISP solutions for several start-ups and building large scale enterprise networks and web clustering environments for the industries most trafficked content, user based and transaction dependent web sites.

Mr. Luttrell has been featured in The New York Times, The Los Angeles Times, Wired Magazine, Business 2.0, Los Angeles Magazine, The Industry Standard and Digital Coast Daily.


Adriano Carvalho

Adriano Carvalho


Chief Outsourcing Officer
President, CEO 3jane do brasil
adriano@3jane.com

 

Prior to co-founding 3jane Mr. Carvalho worked with Whalen & Company on assignment in Brazil as the Lead Project Director, managing over Ericsson's implementation of a wireless cellular telephone network in Rio de Janeiro. Mr. Carvalho worked with the Brazilian government, private land owners and Ericsson to negotiate land rights, transmission rights and funding. Prior to Whalen, he worked for The J. Paul Getty Trust in Los Angeles as a lead Software Engineer. Working with the design and development team there, he helped develop several important applications still in use today. Mr. Carvalho has worked for several interactive developers both as an applications programmer and team leader developing gaming software for console, Internet, and CD-ROM. In recent years he has also offered his technology expertise and custom software development for Cow, Troon, Sun Microsystems, Impact Ventures, Oak Digital and others. He is fluent in English, Portuguese and Spanish.

Mr. Carvalho is a sought after public speaker. His ability to decipher complex technology and make it understandable to a group and his ability to present in three languages has earned a seat at many engagements in South America where he presents on behalf of standards bodies and technology companies to government officials and business leaders.


Heather Luttrell

 

President, IndieClick
heather@3jane.com

 

Heather Luttrell is President of IndieClick, part of the marketing division of 3jane IndieClick. She is the Chief Revenue Officer of 3jane IndieClick.

Prior to working with 3jane IndieClick, Ms. Luttrell worked in the Global Interactive Strategy group for American Express, integrating their nine product lines around interactive strategy, and recommending strategic investments to the CEO. Ms. Luttrell was founder and CEO of Pangeea, online volunteering and philanthropy platform. Prior to starting her own company, she worked on the investment portfolio of founding COO of Priceline, Jesse Fink.

For many years, Ms. Luttrell was a valuable senior member of KPMG Management Consulting, where she led client and internal projects to develop strategies, pricing, structure and methodologies including their equity investment program "Greenlight." Ms. Luttrell joined KPMG from prestigious New York customer analytics boutique, First Manhattan Consulting Group. She started her career at Law and Economics Consulting Group.

Ms. Luttrell holds a BA in Economics from Claremont's Scripps College, which she attended as a Founder's Scholar with a National Merit and American Legion of Honor scholarship. She has been a speaker at CommunityNext and the "Future of Online Advertising" conferences on trends in online advertising.

She is the sister of 3jane IndieClick President and CEO, Peter Luttrell.


Dave Young


Vice President, Sales
dave@3jane.com

 

Dave Young is the Vice President of Sales for IndieClick. He has more than 10 years of experience representing clients in the online/print advertising industry, and a track record of helping smaller companies grow . Dave joined IndieClick in the early stages of its inception and has played a major role in its growth and development.

Dave believes the core value of IndieClick is to retain the grass roots business philosophy it was founded on, which focuses on "common sense marketing", delivering only relevant messaging to IndieClick's discerning youth audience through select site partners.

Dave attended the University of Redlands with a focus on liberal arts. He is a native Los Angeles resident, an avid music fan and surfer, and currently resides in Manhattan Beach.