Online campaign to promote the broadcast event of Boondocks premiere on [adult swim.]/Cartoon Network
Massive display media placement on relevant websites in weeks leading up to premier
On the night of the premier, all available ad units converted to display "Watch Boondocks Now"
All ads led to a Nano (Micro-site) with live streams of the show
Live streams and Nano promoted countdown to broadcast premier
Embedded social tools encouraged the audience to share with friends

Interactive

Marketing